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Best swimsuit trends for summer today? Attention shoppers: Amazon’s Prime Day 2021 is finally here. For the next two glorious days, the mega-retailer is slashing the price of just about everything imaginable—yes, even including bestselling swimsuits like Speedo one-piece bathing suits for 50 percent off, the Amazon bathing suit for $30, and the bestselling high-waisted bikini set on sale for nearly 60 percent off. Honestly, this summer sale couldn’t have come at a better time, and all of the beach/poolwear below is trendier than ever now that we’re entering hot girl summer. Considering most of your plans from last summer likely got postponed to this summer, chances are that you’re planning a beach trip, pool day, or maybe even a beach wedding. And, since it’s been a minute since most of us have worn a bathing suit, we could all stand to pick up a few new styles.

Leisurely, unplanned shopping trips are great if you’re strolling through a flea market or browsing the racks at a vintage store. But if you’re looking for a swimsuit, you need a game plan: Do you want a bikini or a one-piece? A neutral or print? Padded or not padded? Halter or bandeau? Barely there or conservative? Few designers meet more of those needs than Giejo’s Gabby Sabharwal, who offers everything from string bikinis and high-waisted briefs to sporty tanks, retro maillots, and cutout bralettes, all in eye-popping prints.

Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. Discover even more information at best swimsuits for short fat women.

Prepare to fork over the cash for two-day delivery, as Memorial Day Weekend is just a few days away and a new swimsuit is an absolute necessity. Whether your plans having you heading out the Hamptons or jetting off to Nicaragua, catching some rays and hitting the waves will be a high priority for the long weekend. Here are the Observer’s picks for printed swimwear that is equally tasteful, colorful and fun. But don’t despair, there’s something here for every aesthetic and every body type, from Proenza Schouler‘s runway friendly one-piece to Zimmermann‘s adorably feminine ruffled bikini.

What is your personal favorite giejo style? It depends on what mood I’m in – if I want to really stand out, I would wear the butterfly bandeau with the high-waist bottom. If I’m feeling more sweet, I would wear the mid boy’s brief and the floral bra top. That is what I love about this collection: There’s such a variety of looks one can achieve from just a couple of pieces that no matter who you are that day, you can dress with confidence! Where do you see your line going? What’s next? I love one-pieces. There’s something about them that looks so chic. I’m hoping to do something really creative and different with a one-piece as well as a few more transitional cover-ups. I’m also going to experiment with creating my own prints and layering fabrics. Find even more info on best swimsuits for big women.