Your dental practice website is an online window into your dental practices brand. If its old and clunky, people will think your practice is old school. If its simple, clean, and mobile friendly, people will think your practice is modern. More about Web design for dentists Watford.
Must have features ? User-friendly, intuitive navigation. Your dental practice website needs to be easy-to-use, simple to navigate, and it should feature shortcuts to the important information your patients and prospective patients can find quickly.
Use call tracking and scoring. Every marketing initiative must have a call tracking number with call scoring and that includes your website. Most new patients will look you up online regardless of how they heard about your practice. You need to know how many people call as a result of visiting your website, if those calls are being answered promptly, and and how effective your team is at engaging callers and converting them into appointments.
Make sure your website has your contact information prominently displayed.
There are few things more annoying to patients than having to search for your contact information. Make sure your contact information and active social media accounts are prominently displayed on every page, so people can get in touch with you the moment they decide they want you to be their dentist.
Share images and patient testimonials
Another process to be mindful of is notifying your project manager on whether you have any specific images you want to use or patient testimonials to highlight on your homepage.
While stock images are great placeholders to use on the homepage, they should be used in a manner that is as relevant to your practice as possible. For instance, if the main banner image is a family portrait, think about the demographics of your patient base. Does the image you have chosen reflect this? On the other hand, if a natural landscape is to be the central focus, it should reflect the areas surrounding the practice and/or the areas familiar to your target audience.
Organic dental SEO, Google Adwords or any other online marketing can take time to reap the benefits or rewards. It is wise to pinpoint your competition and understand what you are up against. Our sophisticated SEO programmes allow us to identify their level of online activity so design4dentists can inform you of your options.
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