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Barbara Jarabik considerations about culture and technology synergy today : Nowadays, whenever we look around us in our home, in public spheres, we will definitely see a tool of technology. Modern technology occupies an important position in our daily life by providing a sense of independence and connectedness. Human societies and their technology have become inseparable from one another, they have a co-dependent relationship manifested in co-influence and co-production. Technology influences socio-culture as much as socio-culture influences technology production.



Technology plays a crucial role to strengthen interpersonal connection. It has contributed in the sector of health, transportation, electricity, etc. to all the demographic factors of society eg: Modern farming replaced primitive farming allowing increased crops, less time investment, etc. Technology should be oriented towards positive social change. Hence, technology should be developed to design digital ways to connect us not only to each other but to promote our values, to respect each other, and to encourage innovation as we develop a place for ourselves in the 21st century.

People normally react to new technology in a very strange way and say that there is something wrong, but in due course of time people start adapting that technology, and then technology starts getting inspired by the way a person, community or culture thinks (Rip, 1995). Initially, when Walkman was launched we saw that many people argued that it would make an individual away from the social world and give them time to concentrate on his own pleasure, which would make him or her away from the society. Later we observe that people adapted a Walkman (Gay, 1997) and further new solutions like I pod & mp3 players were made.

Socio-Culture is a focus of study in anthropology. The term is a combination of society and their cultural aspects. Every society has a set of values, beliefs, traditions, and habits known as their sociocultural values. These values shape how people engage and interact with their environment in everyday life. They are inherited and passed from a generation to another. Although the sociocultural values are bounded, they can be changed and influenced by the development and creations of each era. Just like the development and use of technology in our modern era has radically influenced our socio-culture. Find even more information on https://www.quora.com/profile/Barbara-Jarabik.

The way technology advances is dependent on the way a culture or society wants it. This calls in for a continuous improvement of the technology by collectively improving the thoughts behind the technology, normally it is seen that such a technological change is beyond a cultural or social influence and is seen as “technological imperative” (Pacey, 2013), but these kind of models also then deny the possibility of directing technology, consequent to cultural or social change. “The main argument tends to be its inadequacy and its ideological function in mystifying and furthering the interests certain groups who benefit from technology could change” (Williams, 1996).