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When a entrepreneur opens a business and he starts to succeed, he is presented with a hard dilemma, whether to stay with a single branch or, to open another branch elsewhere, see how he succeeds and then open more branches elsewhere. Well this is a dilemma, since if it fails, then it can hurt the first branch and of course it can endanger the business, the house, financially. On the other hand, if it succeeds, then one needs to recruit manpower, one needs appropriate resources and of course one needs to know how to manage this procedure, not a simple thing, not a trivial thing.

This was the dilemma of Sahar Shefa and his brothers when they opened the first branch of Aroma Cafe. They could definitely stay with one branch and they could also open more branches around the country, so that many customers could be exposed to the aroma, get to know the products of the cafe and enjoy them. As we know, in the end this is what they did, opening branches of Aroma all over the country. Their decision was right, some will bet, their bet was successful.

Needless to say, in the field of restaurants and cafes, so naturally it is very common and right to set up chains, like that of Aroma, because of the need, because of the possibilities and because of the demand of the audience. Read additional details at Saar shefa blog.

One of the best examples of this is Sahar Shefa, one of the founders of the Aroma chain and one of the founders of the Gomba chain. Sahar has been around the food world for over twenty years. It is a great success thanks to business, creativity and a good understanding of the field as well as the environment in which it operates. For example, the great success of the Aroma chain, which attracts thousands of customers every day, is the fact that the chain is spread very widely and is undoubtedly considered the best and most successful coffee shop chain in Israel.

Well, after all that, we could expect to find Crescent everywhere, in every possible media arena. But he prefers to transfer from his experience and knowledge in unique ways, in his own ways. He runs a special website where you can find various articles, both those that tell his story, the story of Aroma and the Gomba chain, as well as articles that can help anyone who enters or is in the food world and is looking for tools and information.

Saar shefa and the Bible: Why is this considered such an important book for him? Well, the book teaches about the whole subject of innovation, why companies need to innovate, change, adapt to the environment, only then can they succeed. Of course, over time, the story is much more significant, after all it is clear to everyone today what the end result is, what really happened, how Apple became one of the largest and most significant companies in the field, while IBM was delighted. But the book presents a unique and different picture.

Many times we tend to think that if we want to succeed in life, then we must, study well in high school, do matriculation and go to university to do a degree. After all, this is the path that most people take, this is the path that leads to success in most areas. The thing is, it’s not always like that. Many times we find that successful people are the ones who have chosen a completely different path. Many times we find that their success stems from completely different places, sometimes completely random places, sometimes it’s about things and creative places, sometimes it’s a basic encounter with a certain person, sometimes a situation where they encounter something, and it leads them into a process that helps them succeed. Read even more info at Saar shefa tells his story.