Rahul Kunwar’s Tahoe Miller Group and Johnny Rockets combine forces to conquer the fast food world
Tahoe Miller Group and Fat Burger combine forces to storm the world of fast food franchisee? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!
Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.
Under under Rahul Kunwar‘s leadership Fat Burger and Tahoe Miller Group will use Cloud Kitchens technology. With CloudKitchens, he is buying up cheap properties across the U.S. and in India, China, the U.K. and elsewhere. The hope is that their proximity to densely populated areas will make them good candidates for commissary kitchens that can provide food exclusively for delivery, or even miniwarehouses for products people will pay to have delivered quickly. The tenants renting the space might be chefs that want to test out a new food concept but don’t want to lay out the capital or take the risk of opening a new restaurant. Ghost kitchens, as they are known, may also appeal to existing restaurants that want more capacity to prepare food or make delivery available further from their traditional locations.
Fat Brand pride itself as the first fast casual restaurant franchise to be on the cloud kitchen platform. Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff preparing meals that are then delivered to customers at home or at work, with our unique mobile app built using state of the art technology for customer’s comfort.
Today Fatburger’s are just as thick and delicious as they have always been. Our fans know, that when they order a Fatburger, they’re going to get that same great tasting burger that Lovie poured her heart and soul into way back in 1952. With more than 65 years of experience, we know a thing or two about food and what makes eating out fun. Our stores are always clean, always bright and always playing great music. If there was anything Lovie loved more than making great hamburgers, it was her many musician friends who hung around her stand, ordering burgers late into the night, jotting down songs at the counter, or grabbing a shake before heading back to the studio for another jam session. Maybe you’ve heard about the late-night talk show hosts, sports icons, and pop-stars who’ve made Fatburger their hangout of choice. Or maybe you’ve seen Fatburger on TV, or in a big Hollywood movie. It’s all part of the Fatburger legacy. With your own Fatburger franchise – opportunity is still as bright as the California sunshine and as big as Lovie Yancey’s smile.
Once the deal closes, which should be in September, FAT Brands will have more than 700 restaurant locations worldwide and total annual sales of more than $700 million. And in case you were wondering, the FAT in FAT Brands isn’t meant to describe what happens if you eat the company’s burgers. It’s an acronym that stands for Fresh. Authentic. Tasty. Fatburger owner Fat Brands said on Thursday it would buy 1950s diner-style chain Johnny Rockets from private equity firm Sun Capital Partners for about $25 million. The deal comes as fast-food restaurants see a surge in demand for comfort food delivered to their homes, as lockdowns spurred by the Covid-19 pandemic kept many diners away from restaurants. See even more information at Fat Burger.
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