SEO laws and white hat methods change every year so here are some SEO advices for best results in 2019. Last decade, “the year of mobile” became a kind of running joke. Every year, the experts predicted that this, finally, would be the year of mobile. Year after year. Until hype finally matched reality around 2015. Well, is this year the year of voice search? Once again, not quite. As Wright put it: “In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright said. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.” Although voice search got lots of attention in 2018, Aleyda Solis, international SEO consultant and founder of Orainti, said voice search is just a piece of a bigger shift, from specific “results” to “answers” as part of a longer “conversational search journey.”
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet…on featured snippets! But their role in good old-fashioned web SEO can’t be overstated—according to research from HubSpot, content with featured snippets doubled their click-through rates. While the exact process for selecting this snippets isn’t precisely known, HubSpot’s research identified a few trends. Every site has a few, and they’re not always a big deal. But when your site has hundreds, or thousands, it can be detrimental to your SEO. Zombie pages bloat your sitemap with numerous pages that Google deems low-quality, as they earn no traffic or engagement.
WordPress SEO tip : Before we move on to the next section, I would like to mention a few things about the images and videos you’ll use in your content to reinforce your SEO. To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more. Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content – their original purpose.
Practical tip: In 2019 it will be even more difficult to be visible in the top positions of the SERPs. For the optimization of your website, you need to be even more strategic about which goals you want to achieve and which are achievable. If you want to be top-ranked with your content in Featured Snippets, especially when it comes to knowledge questions, consider putting question & answer sequences on the page. Tables with structured information can also provide a listing above the organic results. Even if the competition for the top positions will become more fierce, with regard to featured snippets, “smaller” sites also have a good chance of high rankings if they provide well-structured answers that Google can use.
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