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Looking for web design Bradford? We have a solution for you and also some details on the web design industry trends for 2019 and beyond.

Color Schemes With Personality: This trend is the color scheme itself and the way in which it is used as a principal design element – we’re talking about color schemes with a personality that are consistently applied throughout the whole product experience. In general, we’re seeing schemes with two or three primary colors and various secondary colors. Saturated and pastel colors are combined, making way for striking high contrast effects. There are many examples of plain bold colors in the background combined with photography, typography and illustration.

Color is one of the most important elements in a website. It cultivates a mood, unifies a brand and guides users through an interface by creating visual landmarks. For 2019, we’re seeing daring black-and-white web design making impressive statements. Color is literally how we see the world by light particles being absorbed. When color is missing, we begin to see the world differently: textures and shapes become clearer, and the world seems noticeably slower. White by itself is clean and reserved whereas black is strong and assertive. Combine these and you get an altogether striking look. Ironically, the biggest effect black-and-white designs can have is in their combination with minimal amounts of color. Adding an accent color will not only break up the sea of monochrome but will make points of interest and calls-to-action leap out.

With the crazy world that we live in, more designers are creating projects that have more surreal and abstract elements in them. Surreal design and abstract design will continue to develop and grow as more users want these experiences that are almost, but not quite real. The reason this design technique works goes back to the idea of emotional connection: Surreal design and abstract design provide a connection for users that they can relate to on their own terms. (Maybe because more surreal and abstract elements allow users to picture themselves inside the design?)

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