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Free website audit online tool and SEO guides? Some people find a company in their phone book. You may know that most people, local or state-owned, find their business online through their website or third party sites such as Amazon and Yelp. Most marketing channels, such as keywords, still play a significant role in business development, and old promotional methods like direct marketing, are still in play. Still, if you wanted to grow your business in 2017, you’re the person you are looking for. You will want to see it on the results page when you search for what it offers. So, the SEO world is looking for the ranking of the desired keywords. You may know why this is a common term thrown out by your peers or digital marketing advisors, but how are these phonetic keywords ranked and tracked?

Guest blogging is one of the best online marketing strategies you can invest in. If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche. Not convinced you should work hard writing content for someone else’s site? You should know that guest blogging offers many major benefits – both for your company and you, personally.

Are links important? One myth that Google has successfully spread between webmasters and SEO professionals in recent years is the myth that page content is more relevant than a link profile in a ranking formula. The truth is that backlinks are still important. The more the search terms compare, the more influential the link to the other element. Two factors provide the basis for us to conclude: • Search engines provide feedback, and we will get feedback when developing a project; • A comprehensive study of several large-scale studies on the impact of different parameters on their rankings in search results. Find more info on Keyword Rank Checker.

SEO, or Search Engine Optimization, is the process of getting quality traffic from free, or organic, search results on the search engines (like Google and Bing). It’s important that the traffic you drive to your website is relevant to your industry. If you manage to attract a high volume of visitors searching for Macintosh computers while what you actually do is selling raincoats, the traffic will do you no good. SEO is one of the most important types of digital marketing. By optimizing your content for search engines, you can increase a steady stream of relevant traffic that will only grow over time. Without search engine optimization, people simply won’t be able to find you on the Internet. Some optimization techniques include: researching relevant keywords and including them into your website copy, optimizing your website titles, description and loading speed, building relevant backlinks.

Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches.

Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings. Read additional info on here.